Mindello began the way a lot of good things do — as a distraction. In 2024, while limping through my final year of school and quietly unravelling, I decided to start a business.

Originally, it was going to be skincare (because of course it was). But after some uninspiring experiments and a brief flirtation with product development hell, I pivoted to jewellery — something a little less oversaturated with promises it couldn’t keep.

Jewellery made sense. It’s tactile, expressive — something that does something: to a look, to a mood, to how you feel walking out the door.

I wanted to make pieces that meant something, not in a sentimental way, but in the way your go-to mug or worn-in jumper does — part of your everyday.

Most jewellery felt either distant luxury or fleeting trend. Mindello sits between: considered, well-made, and at home in the everyday.

We don’t do seasonal trends or heavy markups — just pieces worth what they cost. Jewellery quiet enough to blend in, distinct enough to stay with you.

After all, not everything has to be loud to be good — some things speak clearer in a whisper.

~ Mindello